2022 Ag Spotlight: Full Cup Solutions
Meet Amanda Wittstrom Higgins of Full Cup Solutions
Wine industry visionary Amanda Wittstrom Higgins is principal of Full Cup Solutions, a strategic advising and consulting firm offering solutions and guidance to small- to medium-sized wineries looking for ways to drive their businesses forward. Fun fact: She also runs an angus cow-calf operation.
“As a fourth generation agriculturalist and 15-year wine industry veteran, I understand the wine industry from ground to glass,” Wittstrom Higgins said. “I've had the privilege of creating and growing national brands, successful direct-to-consumer programs, nationally acclaimed PR coverage, and global wine events.”
Ag is an incredibly multifaceted industry with a wide range of professionals working toward the same goal—to share the fruits of their labor with their communities.
Wittstrom Higgins uses her marketing expertise and real-life ranching experience to help wineries reach their full potential. Full Cup Solutions offers business analysis, one-on-one coaching, and action plans for small- to medium-sized wineries looking to enhance their company’s growth, profitability, efficiencies, and awareness.
“The agricultural community is different from almost every other industry—the people are salt-of the-earth. The philosophy is, "A rising tide lifts all boats.” When one of us succeeds, we all succeed,” she said.A fourth generation Central Coast resident, Wittstrom Higgins is also dedicated to the local community, and previously served on the boards of the SLO Coast Wine Collective and Paso Robles Wine Country Alliance.
Her efforts have been recognized with accolades such as a Wine Enthusiast Top 40 Under 40 honoree award (2019), a Social Visionary of the Year nomination at the Wine Enthusiast Wine Star Awards (2019), Central Coast Wine Industry Person of the Year (2020), and inclusion on the SLO Tribune’s Top 20 Under 40 list. When not behind her desk or traveling the globe, she can be found in the saddle on her family’s cattle ranch and spending time with her husband, Sam, and children, Cooper and Cecilia.